Listed below are some examples of content types for each Fama Behavior Flag. This list is NOT exhaustive but rather is intended to provide some context around what would or would not be included in these categories.
Intolerance
Common Examples
Posts or articles that express racist, sexist, homophobic, or ageist beliefs or mindsets
Posts or articles that contain racial slurs
Posts that stereotype groups of people in a negative way
Posts that promote objectification, stereotyping, and exclusion of men/women
Generally Not Flagged
Posts or articles that express mainstream political beliefs
Statements rooted in objective observation, not predicated on underlying or blatant gender stereotypes
Sex
Common Examples
Posts that directly reference sexual intercourse
Posts of nude men/women
Posts mentioning or containing a photo of an adult sex store
Posts referring to a sex/porn social media account
Generally Not Flagged
Normal posts of men or women in underwear
Posts containing a photo of men or women in swimwear
Posts that use phrases like “food porn”
Violence
Common Examples
Posts or articles that advocate violence
Posts with photos of individuals with firearms
Posts containing photos of violent acts
Generally Not Flagged
Posts with violent scenes from movies
Posts sharing an articling about violence not involving the candidate
Posts advocating for gun control
Cannabis
Common Examples
Posts or images referencing the use, growth, or sale of cannabis including CBD products
Posts containing images of cannabis in any form including resine, buds, flowers, wax and edibles
Generally Not Flagged
Posts and images mentioning or showing the use of cigarettes, cigars, Juul, and/or e-cigarettes
Posts or shared articles that advocate efforts to reduce cannabis usage
Other Drugs
Common Examples
Posts, images, or shared articles posted by the candidate containing references to illegal drugs or consumption of illegal drugs
Posts referencing the use of any drug outside of its intended purpose (i.e. abuse of prescription drugs)
Generally Not Flagged
Posts or images mentioning cannabis of any kind
Posts or images mentioning the use of cigarettes or cigars
Posts or shared articles that mention helping others get over drug addiction or advocating the reduction of illegal drug usage
Crime
Common Examples
Posts or articles indicating the candidate was involved in a crime or arrested
Posts or articles indicating the candidate supports a crime committed by someone else
Posts containing a photo of the candidate committing a crime
Generally Not Flagged
Posts mentioning crimes not involving the candidate
Posts sharing an article about a crime not involving the candidate
Posts mentioning business crimes the candidate’s employer has committed but candidate was not involved in
Threat
Common Examples
Content where an individual describes his or herself partaking in destructive activities, hostile actions, methods of intimidation, and aggressions towards others
Content where an individual expresses a desire to hurt themselves or others
Content in support of threatening or hostile acts
Generally Not Flagged
Content containing violent or aggressive actions that do not pertain to the candidate
Content that disagrees with violence or threatening acts
Trolling
Common Examples
Posts where an individual is directly involved online harassment and content
that bullies, harasses, intimidates, ostracizes, shames, name-calls, or insults a person.Mocking or patronizing phrases to directly offend another person
Generally Not Flagged
Posts where an individual is mocking an inanimate object
Posts where an individual uses degrading language or phrases to indirectly or directly refer to broader audience
Community
Common Examples
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Posts that contain references to community involvement including volunteer work, charitable activities, donations, and more.
*Profanity is not captured under any Behavior Flags. If you wish to capture profanity, you must set up a Keyword Group.
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